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Mobile Widget Platform Market Analysis: Understanding the Business Case and ROI

An overview of the mobile widget market and analysis of the mobile carrier business case for adopting a mobile widget platform.
Pub. Date: March 2010
Size: 17 pages
Formats: PDF
Price: FREE

The mobile widget platform market is expected to grow at an 80% CAGR reaching $1.3 billion in 2013, according to ARCchart. This growing opportunity is emerging from a changing environment where mobile device users demanding compelling and functional mobile applications and access to the mobile Internet.

A mobile widget is a small, specialized mobile application that executes outside the browsers and provides access to the mobile internet. Widgets can provide better user experiences than a browser and are more flexible than mobile applications.

This white paper presents an analysis of the mobile widget platform market, as well as metrics supporting a mobile carrier’s business case for adopting a mobile widget platform. The analysis provides a better understanding of what constitutes a mobile widget platform and identifies who the players are in the market. Vendors profiled include Access, mPortal, Opera, Surf Kitchen, Myriad Group, Qualcomm, and Nokia.