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Mobile User-Generated Content and Web 2.0
Understanding the Web 2.0 phenomenon as it transitions to the handset and the impact which user-generated content on the mobile phone will have on the industry
Pub. Date: January 2008
Size: 150 pages
Formats: Hardcopy, PDF
Price: $1995, $2995
The user-generated content (UGC) market is one of the most dynamic and rapidly changing sectors in the web economy and companies like MySpace, Facebook and Second Life have grown to become major web brands commanding huge valuations. With handset penetration far exceeding that of internet penetration, along with the phone’s multimedia, connected and location-aware capabilities, mobile operators, UGC service providers, as well as hardware and platform vendors, have been quick to see the huge potential of mobile Web 2.0 services. While early handset-based UGC offerings were simple ‘remote control’ applications enabling users to access their profile and their messages when on the move, true mobile UGC is much more than simply a mobile conduit for web-based user-generated content.

This report presents an in-depth analysis of the user-generated content transition to mobile. The technology and market drivers fuelling the development, deployment and uptake of phone-based UGC services are discussed, and the challenges and opportunities which this new market presents to operators, services providers and platform vendors are examined. The regulation and privacy issues which arise when UGC goes mobile are also investigated, and the potential revenue models are scrutinized.

Topics of coverage include:
  • Overview of user-generated content and Web 2.0
  • Technology and market drivers fuelling the uptake of phone-based UGC
  • Round-up of UGC activity and trends within the mobile market to date
  • Widgets as a UGC enabler
  • The principle sources of revenue for mobile UGC
  • Company profiles for the most active players in mobile UGC
  • Analysis of the commercial opportunities for the key stakeholders
  • Discussion of the UGC technology trends: from SMS to avatars and IP upload to A-GPS
  • Forecast for the growth in mobile UGC revenue broken down by revenue source and content category
Companies mentioned, discussed or reviewed include:
3 UK
AA
Activefone
Adidas
AdMob
Adobe
Aka Aki
Altell
Amazon
AOL
Apple
AT&T
AvaPeeps
Axel Springer
BBC
Bebo
Bell Mobility
Boost Mobile
BT
Buzz.net
BuzzCity
BuzzLogic
Buzznet
Carphone Warehouse
CBS
Channel 4
Clearwire
ClixSmart
CNN
Coca Cola
Colibria
Comcast
Comverse Technology
Crowdstorm
Cyworld
Dash
DC Comics
Disney
Dobo
Dodgeball
Earthlink
Earthlink
eBay
Edipresse
Emap
EMI
Enpocket
Ericsson
Facebook
First Direct
Flickr
Flirtomatic
Flixster
Fox
Freedom4
Freever
Frengo
Friendster
FunkySexyCool
FunMobility
Gaia Online
GeoSentric
Glu Mobile
GoFresh
Google
Habbo
Helio
HP
IBM
Imity
Intel
iPoint-media
Itsmy.com
ITU
Jaiku
Joost
Jumbuck
Kaboodle
KDDI
Kodak
KylieKonnect
Kyte.tv
LG
Linden Labs
LinkedIn
Loopt
M6
Match.com
Maxis
Medio Systems
MeetMoi
Meez
Microsoft
Ministry of Sound
Mobeon
MobileOne
MonsterMob
Motorola
Motricity
mPortal
MSN
MTV
MyLifeBrand
MyPickList
MySpace
MyStrands
NBC
Neovia
New Horizon Interactive
NewBay
News Corp.
Nickelodeon
Nike
Nokia
NTT DoCoMo
O2
Openwave
Opera
Orange
Orkut
Pageflakes
Pantech
Phling!
PIXOTA
Purple Ace
Qualcomm
Reuters
Rhythm NewMedia
RightCart
River Run Red
Ryanair
Samsung
Scoopt
Second Life
SeeMeTV
Shanda Interactive
ShopWiki
ShoZu
SK Telecom
Skema
Sky
Skype
SkyRock
Sling Media
Sony
Sony BMG
Sony Ericsson
Sprint Nextel
Sulake
Sun
Swisscom
Symbian
Synterra
TagWorld
Telefonica Moviles
TeliaSonera
Tesco
T-Mobile
Trilibis
TruePosition
Twango
Twitter
T-Works
Unilever
Universal Pictures
Universl Music
Unwired
Verizon
Viacom
VideoEgg
Viewmy.tv
Virgin
Voafone
Vonage
VSNL
Warner Bros
Web2Text
WhatsBuzzing
Widsets
Wikipedia
WiMAX Telecom
Wishpot
Wists
XING
Yahoo
Yamgo
YouTube
Zlio
Zumobi

Answers and opinions are provided with respect to the following essential questions:
  • What role will operators play in the evolution of mobile UGC and how will they maximise their return?
  • Which business models are succeeding in mobile UGC?
  • What are the major technology trends in mobile UGC?
  • Who are the major players in the mobile UGC market?
  • How have the major Web 2.0 brands transitioned to mobile?
  • What is the size of the market for mobile UGC?
  • What are the dynamics of the mobile UGC value chain?
  • What unique advantages does mobile bestow on user generated content?
  • How are privacy issues being addressed in the mobile Web 2.0 space?
  • What are the critical success factors in building mobile communities?
   
Mobile User-Generated Content and Web 2.0
Hardcopy - $1,995
Single-user: Electronic (PDF) - $2,995
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