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Mobile Phone Tethering: Market Analysis & Forecasts
Understanding how leveraging a phone’s mobile broadband connection through tethering is impacting the carrier revenue position and the dynamics of the mobile ecosystem
Pub. Date: January 2013
Size: 72 pages
Formats: PDF, Paper copy
Data Formats: Excel datasheet
Price: £495, £995, £1495

Gadgets such as tablets, e-book readers, netbooks and gaming consoles are growing in popularity, and the ability to connect these to the Internet dramatically increases their utility and value. Mobile tethering is the ability to use a mobile phone as a modem or router to enable an internet connection on another mobile gadget, and has important implications across the mobile ecosystem. ARCchart estimates that the loss of carrier broadband subscription revenues caused by user adoption of mobile tethering will reach $50 billion by 2016.

This report looks at the market drivers and barriers to users’ adoption of mobile tethering, and forecasts future growth of the market in terms of enabled handsets, usage, and service revenues derived from tethering. The report also examines how tethering is supported across the various handset platforms and how carriers are changing their stance on tethering. The role of third party application developers who are providing mobile tethering solutions is also discussed.

Topics of coverage include:

  • Tethering use-cases
  • Market Drivers and Barriers
  • Hyperconnectivity
  • Alternative connectivity options
  • Carrier attitudes to tethering
  • Overview of carrier plans and policies
  • Shared data plans
  • Smartphone platform positioning
  • Third party tethering apps
  • Future trends
  • Recommendations
Companies and organisations mentioned, discussed or reviewed include:
Android.Apps
Apple
AT&T
Bell Mobility
Bharti Airtel
BSkyB
BT
China Mobile
ClockworkMod
DIY Phone Gadgets
EE
FoxFi
Google
Hulu
Intelliborn
Joikuspot
June Fabrics
KDDI
KT
LOVEFiLM
Microsoft
MLB
Mobile Stream
Motorola
Netflix
Nokia
NTT DoCoMo
Nuance
O2
Open Garden
Orange
Qualcomm
RIM
Rogers
Sagem
Samsung
Silicon Valley Tech Partners
SK Telecom
Sprint
Szym.net
Talk Talk
Telefonica
Telus
Three
T-Mobile
Verizon
Virgin Mobile
Vodafone

Answers and opinions are provided with respect to the following essential questions:
  • What proportion of portable gadgets will have an embedded cellular modem?
  • Why are some carriers choosing to relax their tethering restrictions?
  • How will mobile broadband subscriptions attached to portable gadgets evolve over the coming years?
  • What techniques are carriers using to detect unauthorised tethering?
  • How much mobile broadband subscription revenue will carriers generate from portable gadgets?
  • Which tethering technology will the largest portion of handsets support?
  • Which smartphone platform will account for the largest number of tethering-enabled mobile phones?
  • Why is the connect car a compelling tethering use-case?
  • Which region will account for the greatest number of mobile phone tethering subscriptions?
  • How much tethering subscription revenue will carriers generate from mobile phones?
   
Mobile Phone Tethering: Market Analysis & Forecasts
Hardcopy - £995
Single-user: Electronic (PDF) - £1,495
Excel Datasheet only - £495
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