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Mobile Coupons: Market Analysis and Forecasts
An examination of the exploding popularity of the distribution and redemption of digital coupons using mobile phones and analysis of the opportunities which exist for ecosystem stakeholders
Pub. Date: January 2012
Size: 79 pages
Formats: Paper copy, PDF
Price: £995, £1495

As newspaper readership declines and consumers increasingly look online for savings, digital coupons are gaining significant momentum. Digital coupons represent the fastest growing segment of the coupon industry, and accounted for 10% of all coupons redeemed, up from 1% in 2006. In 2011, the market for online coupons is expected to reach $5 billion, with mobile just 15% of the overall online market. However, ARCchart expects mobile's share of the digital coupon market to steadily grow over the coming years, reaching revenues of $9 billion by 2016.

There are a number of reasons for engaging in a mobile coupon campaign including: increased repeat purchase, increased product awareness, introduction of a new product, selling excess stock inventory, targeting specific demographics, trading-up consumers, and responding to competitive changes in the market. This study provides an analysis of the global mobile coupon market.

Topics of coverage include:

  • What is a mobile coupon/voucher?
  • The Groupon affect
  • The mobile coupon value proposition
  • Industry ecosystem
  • Profiles of the key coupon players
  • Business models
  • Recent M&A activity
  • Distribution and redemption technologies
  • Case studies of selected mobile coupon campaigns
  • Global and regional marketing sizes and forecasts
Companies and organisations mentioned, discussed or reviewed include:
2Ergo
ActiveMedia
AirMiles
Amazon
American Eagle
American Express
AMEX
Apple
Associated Press
AT&T
Best Buy
Blockbuster
Buongiorno
Citibank
Coca-Cola
Coupon Sherpa
Coupons.com
CouponStar
Eagle Eye Solutions
FaceBook
FeliCa Networks
Ford Motors
FourSquare
Gap
Google
Groupon
HBO
infoEther
kaufDA
Ladbrokes
Levi
LivingSocial
Loopt
Macy's
MasterCard
McDonalds
Microsoft
Mobiqpons
Motorola
Nectar
Nokia
nSphere
O2 UK
Odeon
Orange UK
PayEx
Placecast
QderoPateo
Qwikker Solutions
Qype
Safeway
SavingStar
Shopkick
Sprint
Starbucks
Subway
T-Mobile USA
Target
Telefonica
Telenor
Tesco
Valuecodes
Velti
Verizon
Visa
Vodafone UK
VoucherCloud
Walmart
YOOSE
Yowza
Zave Networks
Zed

Answers and opinions are provided with respect to the following essential questions:
  • How is the traditional print media combating the challenge from digital coupons?
  • How will NFC impact the mobile coupon market?
  • Will QR codes, Microsoft Tags and JAGTAGs co-exist or will one dominate?
  • What portion of the digital coupon market will mobile account for by 2016?
  • How will average consumer voucher spending evolve over the coming years?
  • Is there really a danger of coupon saturation leading to consumer apathy?
  • Is there a coupon revenue opportunity for mobile operators?
  • How are the leading social networking players exploiting mobile coupons?
  • Does it make sense for brands to take a direct-to-consumer approach for their coupon distribution?
  • What is the coupon opportunity for Google Wallet?
   
Mobile Coupons: Market Analysis and Forecasts
Hardcopy - £995
Single-user: Electronic (PDF) - £1,495
Departmental and Corporate license: Electronic (PDF) PLEASE CALL
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